Tag: science communication

Science Writing-Communication

Don’t Be Such a Scientist: Talking Substance in an Age of Style

By Scott J. Pearson | by Scott J. Pearson

Family members of STEM types will relate deeply to this book. Their STEM-working family member can live in a different world that’s distinct from the world everyone else lives in, and they must learn to relate back to the “real world.” The problem, however, penetrates deeper than that. The public admires those in STEM fields for the braininess required for entry, but the public’s communication styles do not relate to theirs. Memes, movies, and social…

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Science Writing-Communication

Science v. Story: Narrative Strategies for Science Communicators

By Scott J. Pearson | by Scott J. Pearson

Reality-based thinking isn’t popular in American society today. From policy and religion to social media and town halls, science is viewed with increasing suspicion. While it’s easy to blame entrenched economic and social interests, we in the scientific community must look at ourselves in the mirror, too. Too often, all our presentations are too abstract for the general public to understand. Too often, we hide behind science’s authority instead of admitting our limitations. In turn,…

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Science Writing-Communication

Getting to the Heart of Science Communication: A Guide to Effective Engagement

By Scott J. Pearson | by Scott J. Pearson

The young field of science communication has developed to address the gap between academic science and local communities. Scientific knowledge has explained most natural process, but some mastered processes remain unexplained to individuals in the community. Instead of just relying on overcommitted professors, scientists with interests in communications have begun careers specifically to fill the gap. In this book, Faith Kearns describes this emerging field’s evolution, challenges, and speculative future. One common misconception contends that…

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