Don’t Be Such a Scientist: Talking Substance in an Age of Style
Family members of STEM types will relate deeply to this book. Their STEM-working family member can live in a different world that’s distinct from the world everyone else lives in, and they must learn to relate back to the “real world.” The problem, however, penetrates deeper than that. The public admires those in STEM fields for the braininess required for entry, but the public’s communication styles do not relate to theirs. Memes, movies, and social…