public relations – Scott J. Pearson’s Book Review

The Public Relations Handbook

By Scott J. Pearson | March 6, 2022March 6, 2022 by Scott J. Pearson

I do not work in the field of public relations but rather work with others that do. Thus, I have a vested interest in learning about their work without going through educational certifications. Further, I’m always eyeing ways to spotlight the positives of my work in an open and tactful manner to interested audiences. This compilation of articles by leading figures addresses a variety of core issues in PR and shows where the field has…

Manager’s Guide to Crisis Management

By Scott J. Pearson | March 20, 2020September 24, 2024 by Scott J. Pearson

In my opinion, this book is misnamed. Its proper main audience does not consist of managers but those in public relations; likewise, its main topic is not crisis management but communicating in a crisis. It admonishes the readers to plan for emergency situations, but it does very little to coach readers exactly how to do so. To be fair, it suggests that each company perform a “vulnerability analysis” to detect weaknesses that might be exploited…