Presentation - Scott J. Pearson’s Book Review

Now You See It: An Introduction to Visual Data Sensemaking

By Scott J. Pearson | April 28, 2024April 28, 2024 by Scott J. Pearson

We live in an era, the so-called Information Age, where data collection has become incredibly easy. The term “Big Data” gets thrown around casually as computers collect more information on us than we know how to process. Yet wise interpretation of those data is often elusive. We’re overwhelmed with it. Effective visualizations and charts can help us interpret it better, whether to present and persuade or to monitor and manage. Stephen Few, an eloquent minister-turned-data…

Virtual Presentation Mastery: Tips from the Coach to Some of the World’s Best Speakers – And Me

By Scott J. Pearson | November 15, 2023November 15, 2023 by Scott J. Pearson

The global COVID pandemic changed global business culture. People began to work from home, and suddenly, most meetings and presentations happened virtually instead of in person. The technology began to outpace theory as few of us knew how to present virtually well. Obviously, a good starting approach builds off of existing practice, so many began the journey of adapting our presentations to tools like Zoom and Microsoft Teams. A few years later, the pandemic has…

Presentation Science Writing-Communication

The Craft of Scientific Presentations: Critical Steps to Succeed & Critical Errors to Avoid

By Scott J. Pearson | September 3, 2023October 20, 2023 by Scott J. Pearson

Many scientists and engineers first learn to present by watching others present and mimicking these teachers. This technique helps to convey the basics, but how do collective bad habits get rooted out? Indeed, many weaknesses get passed on from mentor to mentee and from lab to lab. Instead of just floating aimlessly with the masses, those who aspire to greatness can benefit from reading critical commentary from scientific communicators like Michael Alley. This book, first…

Presentation Software-Technology

Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People & Technology

By Scott J. Pearson | March 7, 2023August 13, 2023 by Scott J. Pearson

UX is shorthand in the software industry for “user experience.” It’s often used in conjunction with UI, or “user interface.” In the world of the web, good user interfaces and user experiences can lead to successful, profitable websites – regardless of their function. Likewise, bad UIUX almost always leads to a website’s failure. Thus, specialists are often paid well to design and implement these aspects with skill. But in a world of ever-changing designs, how…

Presentation Science Writing-Communication

The Chicago Guide to Communicating Science

By Scott J. Pearson | January 7, 2023January 7, 2023 by Scott J. Pearson

A popular impression about science is that scientists do not know how to write well; that is, they only write in highly technical jargon that’s, well, boring. Scientists spend so much of their training, the story goes, learning about facts that they do not master the art and craft of communication. Montgomery, in this work, seeks to counter that argument by teaching scientists how to communicate well. In so doing, he harkens to a centuries-long…

Presentation Writing-Communication

Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students

By Scott J. Pearson | November 8, 2022November 8, 2022 by Scott J. Pearson

Graphic design is an important help to any venture. In the age of electronic communication, it has become only more important to capture the public’s attention. Distractions abound, but well-thought visuals stand the chance of garnering a glance. Of course, only deeper substance will sustain interest in a written work, but interest will never be piqued without visual appeal. Lupton’s work seeks to enlighten those who deal with type in some format about the graphical…

Presentation Software-Technology

Type on Screen: A Critical Guide for Designers, Writers, Developers, & Students

By Scott J. Pearson | April 24, 2022April 24, 2022 by Scott J. Pearson

Since Gutenberg, fonts have spent a lot of effort at perfecting how words appears on print. However, in the last several decades, screens have taken over. Thus, there has been a subtle shift in paradigms. For example, humans read text on screens typically further away than print; thus, designs for screens need to have a larger font size. To explore these nuances, Lupton (an established expert in typography) and her students at the Maryland Institute…

Management-Business Presentation

The Public Relations Handbook

By Scott J. Pearson | March 6, 2022March 6, 2022 by Scott J. Pearson

I do not work in the field of public relations but rather work with others that do. Thus, I have a vested interest in learning about their work without going through educational certifications. Further, I’m always eyeing ways to spotlight the positives of my work in an open and tactful manner to interested audiences. This compilation of articles by leading figures addresses a variety of core issues in PR and shows where the field has…

Presentation Software-Technology

On Web Typography

By Scott J. Pearson | February 19, 2022February 19, 2022 by Scott J. Pearson

Typography, or the science of fonts, has always been an important vehicle to communicate ideas. Printing presses used typography to achieve mass communication. In the age of Internet instantaneity, nothing has changed much as good fonts continue to be central means to convey concepts with the masses. Unfortunately, many users still default to a few common fonts like Helvetica/Arial or Times New Roman. In this book, Santa Maria seeks to free designers – and also…

Management-Business Presentation

Pitch Like Hollywood: What You Can Learn From the High-Stakes Film Industry

By Scott J. Pearson | January 16, 2022January 16, 2022 by Scott J. Pearson

Pitching, a core business practice, involves marketing an idea to a potential collaborator. Because thousands or millions of dollars can depend on a ten-minute presentation – or less – mastering every element of this type of presentation significantly benefits those who sell their ideas for a living. Desberg and Davis use their experiences coaching people in the film industry in Hollywood, an especially demanding domain, to bring these pitches to life. First, the good. The…