I do not work in the field of public relations but rather work with others that do. Thus, I have a vested interest in learning about their work without going through educational certifications. Further, I’m always eyeing ways to spotlight the positives of my work in an open and tactful manner to interested audiences. This compilation of articles by leading figures addresses a variety of core issues in PR and shows where the field has…
This book, almost 35 years old, still distills how to manage a crisis better than any other book known to me. It covers basics like damage control and crisis communication. More importantly, by providing plentiful examples from American government and business, it covers how to identify, isolate, and then manage crisis-level events that threaten one’s professional or personal life. In a prior life, Fink served as an advisor to a United States governor. That wide-open,…
In my opinion, this book is misnamed. Its proper main audience does not consist of managers but those in public relations; likewise, its main topic is not crisis management but communicating in a crisis. It admonishes the readers to plan for emergency situations, but it does very little to coach readers exactly how to do so. To be fair, it suggests that each company perform a “vulnerability analysis” to detect weaknesses that might be exploited…