I do not work in the field of public relations but rather work with others that do. Thus, I have a vested interest in learning about their work without going through educational certifications. Further, I’m always eyeing ways to spotlight the positives of my work in an open and tactful manner to interested audiences. This compilation of articles by leading figures addresses a variety of core issues in PR and shows where the field has been, is now, and is going tomorrow.
Almost all of the topics contained in this book address important issues in PR. Everyone has to trumpet their work somehow even if we aren’t full-time personnel in the field. Most of the early articles cover fundamentals with an eye towards collecting the good ideas of the past. Then, later articles capture emerging – and sometimes niche – topics.
Is your audience a government? Chapter 6 covers that. Do you manage potential crises? Chapter 11 covers that. Are your clients international? Chapters 13, 14, 15, and 17 cover those areas. Are you into new channels like social media? See chapter 9. Or do you need to sell your organization’s internal hierarchy? Chapter 10. As you can see, this handbook is very comprehensive and needs to sit in any significant organization’s library to pull out in time of need.
To non-practitioners of PR like myself, this book provides access to the field without having to master the details of practice in the discipline. To practitioners, it presents the leading trends of the field and resources for further exploration. In any discipline, it’s hard to arrange 17 different articles by 17 different authors on 17 different topics that are all engaging and not too narrow. Dilenschneider accomplishes this resolutely and teaches us how to communicate better in the process.
The Public Relations Handbook
Ed. by Robert L. Dilenschneider
Copyright (c) 2022
Matt Holt Books
ISBN13 9781637740613
Page Count: 280
Genre: Public Relations, Business/Management
www.amazon.com