The E-Myth Revisited: Why Most Small Businesses Don’t Work & What to Do About It
An oft-cited fact is that most small businesses don’t succeed. They fall prey to a common set of challenges – namely, that entrepreneurs never transition their work from a job into building a business. In this book, Michael Gerber shines light on this common error and shows ways to overcome it. He uses a parable of Sarah starting her own business as a way to interject life into these principles and illustrate how entrepreneurs can…