business – Page 3 – Scott J. Pearson’s Book Review

Blog for Bucks: How to Create, Promote, and Profit from Your Blog

By Scott J. Pearson | June 7, 2020June 7, 2020 by Scott J. Pearson

The author Bodnar is a professional blogger and freelance writer. She maintains several blogs and operates in several roles – like a ghostwriter for blogs and for books, an author of books, and a maintainer of for-profit blogs. She distills wisdom from her experiences as she teaches how to blog. She covers everything from the basics of blogging to writing effective copy, from earning money from your blog to garnering a readership. She also includes…

Contagious: Why Things Catch On

By Scott J. Pearson | September 17, 2019April 1, 2020 by Scott J. Pearson

How does marketing work in an era where things go viral on the Internet and social media dominates our national discourse? Jonah Berger, a professor at the Wharton School of Business, has an understanding of how it can work and a philosophy of how you can use it to promote your work. Using terms like “social currency” and established concepts like social status, he describes how online marketing can work in a way that is…

Fiction-Stories Leadership Management-Business

The Five Dysfunctions of a Team

By Scott J. Pearson | September 9, 2019September 24, 2024 by Scott J. Pearson

This work straddles the fence between a short novel and a book on business. It covers a helpful topic of five common dysfunctions of a team. Through reading it, I helped identify pits that teams I have participated in have fallen prey to. The story itself is relatively easygoing, if a bit short and superficial. A new CEO faces the scenario where her new form has more cash and more talented leaders, but is underperforming.…

Fiction-Stories Management-Business

The Goal: A Process of Ongoing Improvement

By Scott J. Pearson | August 22, 2019October 11, 2019 by Scott J. Pearson

This book helped define the genre of management books told as narrative fiction. It teaches management principles while allowing the reader to see what real management looks like in practice. This particular work even introduces a love story to the mix. This story tells the common tale of a generic manufacturing plant and a marriage in crisis. It’s in the ilk of a coming-of-age tale in which the main character Alex learns how to take…