Research and development (known colloquially as R&D) is an inevitability of capitalist markets. New innovations usually outpace yesterday’s technologies. However, many R&D products fail to transition from development to the marketplace. In this work, Ramanujam and Tacke suggest that many of the failures can be avoided by proper management of pricing prior to the start of the project. In truth, this work is an in-depth look at how to set the price of an innovation.…
Undergraduate scientists and engineers must master complex mathematics to rise to practice their professions. Once they understand the fundamental mathematics, they must learn to calculate the results on their own using a computer and a program like Matlab (or the free version Octave). In this book, these two Norwegian scientists offer a friendly (or, in their words, “gentle”) introduction to this domain. By providing a clear guide, they help ease the burden of learning for…
This work is misnamed. Its main contents are the mathematical foundations of scientific computing, not scientific computing itself. The actual computer code in Matlab/Octave is sparse throughout the book, with the exception of the last two chapters and the appendix. Again, the main subject is mathematics. This book is suitable for a mid-level undergraduate course in mathematics about how to approach scientific and engineering problems. A short yet comprehensive overview of the field, it provides…
Not many books on topics related to the Internet are in their fourth edition. Around since the 1990s, Web Style Guide is an exception, and its contents illustrate why. It offers in-depth examinations of various elements of user experience. Much like traditional style guides like the Chicago Manual of Style, this work provides a comprehensive, one-stop treatment of what designers need to know to make use of websites. While being comprehensive, this book profoundly offers…
The American healthcare system famously spends more per person than any other system in the world, yet in outcomes, it ranks 37th. In this work, Rosenthal examines why that is the case and what practically can be done about it. Her examination operates both at levels of the patient, healthcare worker, business, insurance agency, and government/public. This book will leave you fuming that too many people are profiteering off of Americans’ health. It will also…
Theological memoirs (or memoirs in theology) have been “a thing” since St. Augustine of Hippo wrote his autobiographical and masterful Confessions in the fourth century. Butler Bass adds her voice to the mix with her story. In so doing, she hopes to encourage us to rediscover the Christian God and the Christian faith. While acknowledging the limitations of any experience-based, somewhat arbitrary categories, she organizes her work according to six personality traits of Jesus. None…
The Tour de France is established each year as an endurance race that lasts for about an entire month and encompasses the entire range of French lands. In 1919, following the armistice ending World War One, the Tour resumed after a multi-year hiatus. It included areas in the northeast that were decimated from warfare. Many of the riders, too, had personally experienced the tumults of war. The French people needed something to boost morale as…
Both Woodrow Wilson and World War I are generally overlooked by American historians because FDR and World War II tends to overshadow them. However, as Berg makes clear, both set the stage for the American century by transforming an isolationist country into the dominant player on the world stage. The son of a Presbyterian minister and a university president, US President Woodrow Wilson led America into this change. Although Congress never accepted his major creation…
Many people stroll through life feeling like they don’t deserve the good life that they have. They feel like an imposter and may expressly label themselves as such. When they receive compliments or praise, they reflexively deflect them by explaining that they were just lucky or that they have good helpers. Some explain that this was only due to their religion or family. Unfortunately, these statements tend to minimize one’s own appreciation of the talent…
I’ve worked as a software developer in Agile environments since around 2014 and have enjoyed the productivity and quality gains that this paradigm provides. This workplace loosely implements Agile and accomplishes amazing feats of productivity. In this book, Ashar distills Agile concepts into easy-to-read chunks that can be quickly implemented. This book empowers managers to organize their team’s work more effectively so that customers can benefit more readily. Ashar begins this guide by stating that…