A certain mystique accompanies being the leader and founder of a company. That aura can help the leader maintain her/his position, but being new to a job can also become intimidating. Not everyone has a mentor to assist either. Add in the problem of recruiting investors, and a business leader can easily become overwhelmed. In this book, Fisher seeks to address and help that very audience so that their businesses can succeed over the long term.
The easy path of raising capital is just to jump at any money. The harder but wiser path, according to Fisher, is to think through the ramifications of each investor joining the team. He describes every step along this journey, including finding investors (including “angel” investors), setting up equitable and beneficial relationships through negotiation, and sealing the deals to build a company.
I develop software by trade, not run a business. However, I’ve always been curious about how to raise capital in case I ever need or desire to do so in the future. Fisher has demystified the basics for me. The guide is not as complicated as rocket science, but he does a good job talking about something that few people talk about directly. This book is short and direct. It can relieve a common anxiety that many workers have.
The Six Secrets of Raising Capital: An Insider’s Guide for Entrepreneurs
By Bill Fisher
Narrated by Allan Robertson
Copyright (c) 2015
Ascent Audio
ASIN B00U1SPFQU
Length: 3:40
Genre: Business/Management
www.amazon.com