Designing Quality Survey Questions
In our connected world, we’re inundated by data collection tools. Today’s technology surpasses the quality of anything we’ve had before, and sending out a mass survey is easier than ever. However, many researchers ask the same-old questions in the same-old style they’ve seen in prior surveys. In so doing, they repeat the same mistakes prior generations made. This book’s two expert/authors address ways to think about and formulate survey questions that give you the data…