Aligned: Stakeholder Management for Product Leaders
Product management centers itself on coordinating several diverse, complex teams towards producing one coherent business product. It’s a fairly new role in organizations, and it’s especially popular in the IT sector. Software involves a disparate set of competencies, like writing code, graphical design, software design, marketing, customer relations, and subject matter expertise. A good product manager can act as a representative of a product’s “soul” to give voice to its essential human benefit. Alignment plays…