Getting to the Heart of Science Communication: A Guide to Effective Engagement
The young field of science communication has developed to address the gap between academic science and local communities. Scientific knowledge has explained most natural process, but some mastered processes remain unexplained to individuals in the community. Instead of just relying on overcommitted professors, scientists with interests in communications have begun careers specifically to fill the gap. In this book, Faith Kearns describes this emerging field’s evolution, challenges, and speculative future. One common misconception contends that…