Made to Stick: Why Some Ideas Survive & Others Die
Many business folk seek the one great idea that’ll transform the world and their bank accounts. They want to start a company or a product line to take them to the top or provide more stability. In our information age, however, ideas are everywhere; people able to push those ideas forward into beneficial, lasting change are harder to find. Leadership gurus (and brothers) Chip and Dan Heath seek to educate us about how to make…
