Many business folk seek the one great idea that’ll transform the world and their bank accounts. They want to start a company or a product line to take them to the top or provide more stability. In our information age, however, ideas are everywhere; people able to push those ideas forward into beneficial, lasting change are harder to find. Leadership gurus (and brothers) Chip and Dan Heath seek to educate us about how to make…
This book is directed to help sales professionals excel at their job, and it takes an unusual perspective to get there. It teaches modern neuroscience from knowledge emerging from scientific labs and applies it to the art of a customer relationship. …And it does a surprisingly effective job in my estimation. In my scientific education, I know that the brain has been a moving frontier for the first quarter of this century, and research is…
Thompson has an interesting professional biography. He earned a PhD in rhetoric, taught at a community college, decided he didn’t like academe, and went into police work. I have never met anyone who has combined police work with rhetoric, but Thompson seems to have been successful at this task. His main content consists of teaching about rhetoric – or less pretentiously, verbal communication. However, he entertains by filling in with stories about police work, family…