NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision Making
This book is directed to help sales professionals excel at their job, and it takes an unusual perspective to get there. It teaches modern neuroscience from knowledge emerging from scientific labs and applies it to the art of a customer relationship. …And it does a surprisingly effective job in my estimation. In my scientific education, I know that the brain has been a moving frontier for the first quarter of this century, and research is…