Research and development (known colloquially as R&D) is an inevitability of capitalist markets. New innovations usually outpace yesterday’s technologies. However, many R&D products fail to transition from development to the marketplace. In this work, Ramanujam and Tacke suggest that many of the failures can be avoided by proper management of pricing prior to the start of the project. In truth, this work is an in-depth look at how to set the price of an innovation.…
I usually write lengthier reviews, but I am not a subject-matter expert in immunology. Thus, I do not believe I am qualified to write a critical review of this work. Generally, the authors are skeptical about the current path of HIV vaccine development, and they propose a new direction. I am a member of a community advisory board for an HIV vaccine trial – an activity that led me to read this work. It is…
I work in an academic field at the crossroads of biomedical research and research into higher education practices. (I pursue research about research.) I have familiarized myself with biomedical research practices, but I also wanted to familiarize myself with educational research practices. Biomedical research is heavy on quantitative analysis, but educational research seems to involve qualitative methods much more. I needed deeper introduction to the latter. Creswell’s 650-page opus seemed to fit the bill, and…
Research methods are important to almost all graduate students in the sciences. Design in particular can make or break the funding of a project – not to mention the implementation of the project itself! The stakes are rarely higher than in clinical, biomedical research where large dollars, impactful results, and ethical aspects of live patients are constantly at play. This book, written by a collaboration of highly successful biomedical researchers, teaches how to design research…
The academic field of research methods describes how different approaches to research can yield insight and results. Historically, quantitative (i.e., numerical) approaches have dominated. Recently, qualitative (i.e., descriptive in words) approaches have increased. Also recently, mixed methods approaches have combined the two to tell interesting stories more expeditiously. In this work, Creswell and Creswell delineate all three methods and help the reader make the most of their research efforts. The fact that this book is…
When US President Franklin Delano Roosevelt died from complications of high blood pressure in 1945, the medical community sought to discover the nature and causes of heart disease. Thus was born a multi-generational, decades-long research study into people’s health in Framingham, Massachusetts. This study found scientific evidence about heart disease and changed treatment, research, and culture. This book chronicles this history and preserves this inspiring story for future generations. At the time of writing, Levy…
This brilliant work, published in 1920s America and winner of a Pulitzer Prize, addresses the state of medical research shortly after the Flexner Report famously shone a path for medical research to progress. It sets forth the classical view of a medical researcher – isolated, dedicated to his research, not interested in people, and essentially living in his lab. And yes, that view is traditionally centered around a researcher being a male in a more-or-less…