product management – Scott J. Pearson’s Book Review

Inspired: How to Create Tech Products Customers Love

By Scott J. Pearson | October 15, 2023October 20, 2023 by Scott J. Pearson

Since computers and digital technology have become so ubiquitous in contemporary life, creating good software and technology products has become an important business function. Many (exceeding 50%) technology products fail, despite significant design, engineering, and financial efforts. How can we make this process more efficient and profitable? That’s the job of a relatively new job title: the product manager. In this book, Marty Cagan discusses how to fulfill this role in an organization so that…

Product Management In Practice: A Real-World Guide to the Key Connective Role of the 21st Century

By Scott J. Pearson | June 24, 2023June 24, 2023 by Scott J. Pearson

Product management is a new role in the world of business. Mainly centered around building and deploying technology, product managers began to spring up in early-21st-century corporations. They have been pioneered by organizations around computer technologies, like Intel, Google, or Microsoft. As common with most new roles, figuring out how to meet the challenge on day one can be daunting. To fill that need, Matt LeMay provides a book filled with sage advice from somewhere…