neuroscience – Scott J. Pearson’s Book Review

NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision Making

By Scott J. Pearson | September 29, 2024September 29, 2024 by Scott J. Pearson

This book is directed to help sales professionals excel at their job, and it takes an unusual perspective to get there. It teaches modern neuroscience from knowledge emerging from scientific labs and applies it to the art of a customer relationship. …And it does a surprisingly effective job in my estimation. In my scientific education, I know that the brain has been a moving frontier for the first quarter of this century, and research is…

Healthcare History Science

The Tale of the Dueling Neurosurgeons

By Scott J. Pearson | May 22, 2023May 22, 2023 by Scott J. Pearson

Research into the human brain comprises an exciting frontier of knowledge today, yet most scientific accounts can dryly bore the average reader. And frankly, a lot of scientists and doctors can benefit from reading narratives of human stories behind scientific discoveries. To fill this gap, Sam Kean chronicles in this book the many functions of the human brain – and of parts of the human brain. He teaches basic neuroscience with the noteworthy interpersonal backstories…

Healthcare Science

TIME Mental Health: A New Understanding

By Scott J. Pearson | November 11, 2019November 11, 2019 by Scott J. Pearson

It’s often said that brain science (neuroscience) is the moving frontier of the twenty-first century. The field of modern psychology took shape in the twentieth century. The output of the intersection of these types of study is still taking place, but TIME magazine’s focus on mental health could not take place at a more opportune time. One in five Americans have dealt with one form of mental illness in their personal health. The annual spending…