The Innovator’s Hypothesis: How Cheap Experiments are Worth More than Good Ideas
Empiricism and the scientific method have had some positive impact on the practice of business. Most people recognize the market as a great external object of study, yet scientific impact on innovation is usually limited and relegated to the domain of hunches by analytic experts. For their part, business schools tend to crank out expert planners and analysts, but do not expressly delve into experimentation. Schrage thinks that is a mistake and writes this book…