Power Tips for Power Users
by Guy Kawasaki and Peg Fitzpatrick
Copyright 2014
Social Media entered our cultural landscape when I was in medical school. Although I dabbled in Facebook at the time, its birth surpassed me. I have been catching up ever since then.
I have recently switched to Twitter and am happy with that change. I’d like to figure out how to use it, particularly for personal marketing and network, and this book teaches me how to do it better.
Kawasaki and Fitzpatrick are big names in the arena of social media. They’ve experimented with social media platforms extensively and have learned to “game” the system for the purposes of business. They share their wisdom in this book.
Of course, social media is a changing thing. This book was written five years ago, and the algorithms continue to change. Nonetheless, most of their advice still rings true to my experience. This book is packaged into 12 chapters and 123 digestible tips. Each tip is explored in a few paragraphs.
The audience of people who long to have a more expansive social-media presence should read this book. Of course, much of the landscape (and much of the gains) have already went to the early birds. Nonetheless, the new format is with us to stay.