Platform: The Art and Science of Personal Branding by Cynthia Johnson
My rating: 4 of 5 stars
Johnson claims expertise in the field of digital marketing. Working in the world of software and playing in the world of writing, I can benefit from learning how to leverage the digital world in better selling myself and my work. This book certainly taught me a few things.
For one, Johnson is great at analyzing how to take social media and accomplish something worthwhile with it. Many of us use social media because it allows us to maintain relationships; few of us push it to the extremes that Johnson has. She views everything in social media according to economic game theory. She wants to rise as others rise. Instead of seeing a ghost behind every bush, she sees networking opportunities behind every fleeting opportunity.
While I don’t think that I will ever be as proficient as Johnson is at marketing oneself, I found myself learning from her acumen in detail. She makes good and sound business decisions in a digital world. She has “figured it out” as they say, and she teaches her learning in this book. If you are trying to use a digital platform to share your messages with the world and desire to practice techniques to leverage it more effectively, this short book is for you.