This book is directed to help sales professionals excel at their job, and it takes an unusual perspective to get there. It teaches modern neuroscience from knowledge emerging from scientific labs and applies it to the art of a customer relationship. …And it does a surprisingly effective job in my estimation. In my scientific education, I know that the brain has been a moving frontier for the first quarter of this century, and research is poised to continue. That knowledge has not been fully digested by the non-scientific public, but efforts like Jeff Bloomfield’s will extend this knowledge to new situations.
I’m not a sales professional, so I don’t work among this book’s intended audience. I’m a hacker at many things, including business practices, and truthfully, sales is one of those. However, even scientists like me have to sell their work to be funded. Of course, other resources exist to teach that domain, like books on scientific communication. But business dynamics are often at play, too, alongside more abstract concerns. I hoped that understanding how to communicate about science like a salesperson could increase my skillset. When I found a book that intended to do teach sales with the foundation of modern neuroscience, whose class I took years ago, I bit the bait. Truthfully, I’m grateful that I read this book because it helps me think about a client relationship instead of just following a script.
Of note, Virtual Voice, presumably a tool of artificial intelligence, narrated this book. It did surprisingly well. A couple of points of intended emphasis were incorrectly not emphasized, so developers can improve the technology. And the reading of websites sounded really stilted. Overall, though, my impression was favorable of how well this tool could produce an elegant reading voice to convey this book’s message.
Again, I’m not sure that I have the right life experience to judge this book’s usefulness to salespeople. It helped me achieve my personal goals and proved more refreshing and interesting than other sales texts I’ve read before. Bloomfield sparks thought instead of just teaching a method to memorize. In turn, he helps those doing a pitch to become more persuasive based on a relationship. Like many things, it comes down to classical rhetorical principles like ethical credibility, logical persuasion, and emotion. On top of that, he adds an scientific understanding of why those principles work and how to make the most of those within one’s profession. Much appreciated!
NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision Making
By Jeff Bloomfield
Narrated by Virtual Voice
Copyright (c) 2024
Independently Published
ASIN B0CWPQ3H7S
Length: 5:19
Genre: Business, Neuroscience
www.amazon.com